Ecological Intelligence

Daniel Goleman has followed up his previous bestsellers, Emotional Intelligence and Social Intelligence, with a new one — Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. Ecological intelligence is a way for us to avert environmental catastrophe, and it depends on our knowing whether products are truly environmentally friendly or not. These days many products look “green” — or they’re marketed that way — but when you scratch the surface, you realize that these new products are often more damaging than the “non-green” products they’re meant to replace. This week, Goleman was interviewed by Bill Moyers. With this 17 minute video , you’ll get a quick introduction to what “ecological intelligence” means, and how you can become a smarter consumer. Along the way, Goleman recommends two handy web sites that will let you assess the environmental friendliness of products. One is called GoodGuide. The other is SkinDeep. You can also listen to Daniel Goleman on KQED The Forum. Finally, you can also read an interview here: http://www.oprah.com/article/omagazine/200904-omag-green-goleman